A Comprehensive Guide to Google Ads for Tradesmen: How to Attract More Clients
A Comprehensive Guide To Google Search Advertising
As a tradesman, whether you’re a plumber, electrician, builder, or carpenter, it’s crucial to stay ahead of the competition and consistently attract new clients to grow your business. Traditional marketing methods like word-of-mouth referrals, print ads, or billboards might have worked in the past, but as technology continues to evolve, so should your marketing strategy. Enter Google Ads – a powerful and cost-effective way to reach potential customers at the exact moment they’re searching for your services.
In this introductory guide, we’ll walk you through the basics of Google Ads and share expert tips to help you maximize your return on investment.
1 - Understanding Google Ads
Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and partner websites. When users search for keywords related to your services, such as “Electricians in Lucan”, your ad can appear above or below the organic search results, increasing your visibility and driving potential clients to your website or landing page.
2 - Setting Up Your Google Ad Account
To get started, sign up for a Google Ads account using your Google account. Once your account is set up, you’ll be able to create and manage your ad campaigns, set budgets, and monitor performance.
Alternatively we can manage this process for you.
3 - Choosing Your Keywords
The foundation of any successful Google Ads campaign is selecting the right keywords.
Target keywords that have high search volume and low competition to maximize your ad’s visibility.
Alternatively, we can manage your full Google Ads process, let us know by speaking to the team at the link at the bottom of the page.
4 - Landing Page
Create a dedicated landing page for each ad group that aligns with your ad copy and keywords. Ensure your landing pages are mobile-friendly, easy to navigate, and include clear CTAs for users to take the desired action, such as filling out a contact form or calling your business.
Once again, this is also a service that we provide.
Managing and optimizing Google Ads can be time-consuming and complex. If you’d rather focus on what you do best – providing top-notch services to your clients – we’re here to help.
We offer expert Google Ads management services tailored to the unique needs of tradesmen. Let us take care of your online advertising so you can concentrate on delivering exceptional service to your customers. Contact us today to learn more about our services and how we can help you attract more clients and grow your business.